for your events and projects can be extremely useful when you are
trying to reach new audiences. Print, radio, television and digital
outlets are looking for ideas, but how you frame your story for them
is a key factor in getting the right kind of exposure. Flywheel can
help you find and tell that story, and make sure you are reinforcing it through your own social media channels.
Flywheel maintains an extensive list of media contacts around Vermont
and the region. By knowing whom to contact, and when, we can improve your
chances of getting the story you want at the optimal time. This includes
radio interviews, feature articles, TV coverage, calendars, and more.
Your publications, web site, social media platforms, appeal letters, press interviews, and comments
at meetings all help define your organization to the public. Flywheel
can help you take a step back from the day-to-day deadlines to think about
how these pieces fit together, and whether they are working in harmony
to provide a clear and consistent message.
Raising the profile of your organization is a common topic at Board meetings
and is often identified as a goal in strategic plans. Flywheel can help
you analyze your current situation and recommend how to broaden and enlarge
helped the Vermont Folklife Center introduce its new director, and
gain broader exposure for its work, in the fall of 2007.